Summerfest and Milwaukee World Festivals
Milwaukee World Festival, Inc. (MWF) is a private, not for profit, 501(c)(3) Wisconsin corporation founded in 1965 that produces Summerfest®, presented by American Family Insurance, an 11-day festival that generates approximately $181.3 million in direct and indirect economic impact for the community each year. MWF, a tenant of Port Milwaukee, also maintains Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee.
In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.5 million people annually.
The mission of the MWF is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and to provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the Milwaukee community.